![]() ![]() Authentic photos like the one below are gold on social media. It’s one thing to see a nice photo of a haircut or a makeover, but what Eden does particularly well is share before and after photos. Be it a haircut, makeover, or another service you offer.Įden Med Spa offers a range of services from massages and facials to botox and fillers – and they’re not shy about showing off how good their customers look after a visit. Nothing sells a salon like a customer photo that depicts the beautiful outcome of an appointment. The punchline? Your stylists are the lifeblood of your business, don’t hide them in the background – flaunt what you’ve got! Go Big With Customer Photos One thing I like that Tangerine has done differently is to brand the thumbnail image for each highlight to create a consistent look and feel on its profile: Tangerine Hair Studio takes a similar approach by categorizing its Stories Highlights by stylist. They also “Spotlight” stylists in posts, breaking down their specialties, experience, and personalizing their story. The Stories saved under each stylist show their best work with happy customers – a perfect way to build trust with prospective clients. Brian, Micaela, and Lisa all have a designated spot in the Highlights section of the Jenson & Co Instagram profile. Jenson & Co, a hair salon from Reno, does an excellent job of presenting its stylists in a favorable light. After all, they are the ones that create a personal connection with your customers and bring them back time and time again. Just as real estate businesses highlight their agents on Instagram, you should shine the spotlight on your stylists. Let’s take a look at what’s working for spas and salons on Instagram by analyzing some successful accounts. While there are common best practices that salons share with other local businesses, such as restaurants, there are also nuances you should be aware of. Instagram is a visual social network with high engagement – especially with women, who may be your most valuable clients, given they spend more on average at salons than men.īut how do you make the most of Instagram? Is it a matter of just copying what other brands are doing, or are salons unique? Marketing a spa or salon and want to up your digital marketing efforts? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |